You likely know the marketing funnel by now. But how does video content, specifically case study videos, fit into the funnel?
The best part is that video can be optimized for SEO as well, making it a win-win situation for businesses. With the rise of video content, businesses need to take advantage of this versatile medium to reach their target audience and achieve their marketing goals.
Let’s just get right into the stages and explain how professional customer testimonials can be used.
AWARENESS:
At the top of the marketing funnel, video content can be used to generate interest and awareness. This might include videos that introduce your brand, explain what you do, or showcase your products or services. These types of videos are great for social media, as they can be shared and viewed by a wide audience. They’re also ideal for search engine optimization (SEO) as they can be optimized for keywords and phrases related to your industry or niche. Video is a great form of demand generation.
INTEREST:
By showcasing real customers and their experiences, video customer stories can help to build credibility and establish the product or service as a solution to a specific need or problem. This can further pique the customer’s interest and encourage them to learn more.
CONSIDERATION:
As potential customers move further down the funnel, video content can be used to build trust and establish credibility. Customer video stories can help to differentiate your product or service from competitors and provide evidence of its value and effectiveness. Your prospects will see genuine product reviews from an existing customer, that’s huge! This can help to move the customer from consideration to intent.
INTENT:
By highlighting the benefits of the product or service and showing how it has helped other customers, customer case study videos can help to build trust and confidence in the brand, encouraging the customer to make a purchase. We’ll work with you to discover what your best CTA (calls-to-action) are and during the interview we’ll push to get the customer to deliver, in their own words, those exclamation marks about making the purchase.
CONVERSION:
Videos engage. Many times, potential customers just need that final piece of real word-of-mouth marketing to convert. Customer testimonial videos are 5 star customer reviews in moving form. Let your prospect hear from real customers about how you solved a real problem for them.
LOYALTY:
By continuing to showcase real customer experiences, video customer stories can help to build a strong and loyal customer base, and encourage repeat purchases and positive word-of-mouth recommendations.
Video content is a versatile and effective tool that can be used to engage with your target audience at every stage of the marketing funnel. Whether you’re looking to generate interest, build trust, or drive conversions, video can help you crush your goals. With the right strategy and the right content, video can be a powerful tool for any business looking to grow and succeed. We specialize specifically in testimonial customer stories that build trust with your prospects and get better campaign results for your company.