As a B2B company, generating demand for your products or services is crucial to your success. One strategy for an effective campaign is the use of micro content.
But what exactly is micro content?
Simply put, it is short, bite-sized pieces of video content that can be easily consumed and shared on various digital platforms. Examples include social media posts, infographics, landing pages, and marketing campaigns.
Micro content is videos under 45 seconds in length. Think about pre-roll and mid-roll ads on YouTube. They can be 6, 15, or 30 seconds. With the right sound bites from your testimonial filming, we can pull a number of various micro content videos.
So, why is micro content so powerful for B2B demand generation campaigns? Here are just a few benefits:
- Micro content is engaging. With the short attention span of viewers, getting the right message in with a strong call to action is crucial.
- Micro content is great for building brand awareness. Short, punchy pieces of content are great for catching people’s attention and building brand awareness. Micro content is an effective way to introduce your brand to potential customers by delivering short, and frequent, mentions of your brand and product or services.
- Micro content is cost-effective. We’ll strategize your campaign needs with you before we shoot a testimonial. This way, we have a better understanding of what pieces you need and how we can pull that information out of the interviewee.
- Micro content is versatile. Micro content can be used in a variety of ways, such as in email campaigns, on social media, and on your websites case study page, drop campaigns, driving email sign ups, landing pages, and many more. This allows you to reach potential customers on multiple platforms in multiple contexts, increasing your chances of generating demand and increasing campaign conversions.
With our method, we can capture a large number of content pieces from a single interview. If you get the full interview transcript, you can pull quotes, expert thoughts, podcast topics, and so on. Of course we’ll create a number of video assets out of it, too, giving you large variety of media content to use across your campaigns
To sum it up, micro content is a powerful tool for B2B companies looking to generate demand for their products or services and close deals. By creating shareable, brand-building, cost-effective, and versatile content, you can effectively reach and engage with your target audience.