As a business owner, one of the most valuable things you can do is to understand your customers’ needs, wants, and pain points. One of the best ways to do

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You likely know the marketing funnel by now. But how does video content, specifically case study videos, fit into the funnel? The best part is that video can be optimized

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How can micro content help your demand gen efforts? There might be more to it than you think.

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Testimonials provide benefits across your marketing funnel. Your customers will have a lot to say about your products, and you can take advantage of that by creating multiple marketing assets

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