As a business owner, one of the most valuable things you can do is to understand your customers’ needs, wants, and pain points. One of the best ways to do

You likely know the marketing funnel by now. But how does video content, specifically case study videos, fit into the funnel? The best part is that video can be optimized

How can micro content help your demand gen efforts? There might be more to it than you think.

Testimonials provide benefits across your marketing funnel. Your customers will have a lot to say about your products, and you can take advantage of that by creating multiple marketing assets